Lavender Therapy App Case Study
Overview
The product: A online therapy app for users who have limited access to affordable mental health services and wellness resources.
Project duration: May - July 2022
My role: UX designer designing an app for the Lavender Therapy App from conception to delivery.
My responsibilities: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, and responsive web design.
Summary
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research included young working professionals who recently graduated college and who need some guidance for the next steps in their lives.
This user group confirmed initial assumptions about the Lavender Therapy customers, but research also revealed that it is very important to users to narrow down the search for a therapist through a questionnaire or a quiz.
Pain Points
Crowded Interface
An interface that is crowded with text, images and other design elements makes it harder to navigate through the website. Sammie’s website will focus on visuals to make the user flow simple and less overwhelming.
order tracking capabilities
Many user’s who order their food online prefer to see what the progress of their order is. From the moment the kitchen receives a customer’s order to when the delivery driver has picked it up from the restaurant is on their way, Sammie’s Website will have those viewing capabilities.
Inaccessible Color/font
Colors that are too light and fonts that are too hard to read. Sammie’s Website will meet accessible design guidelines to ensure everyone can use the website.
User Persona
Alyssa | “I am a independent college grad who is feeling the shock of post-grad life. I don’t know where to start when it comes to looking for someone to help guide me through this new season of my life”
Age: 22
Education: Bachelor’s Degree
Hometown: New York City
Family: Independent
Occupation: Recent college graduate
Alyssa is a recent college graduate and overwhelmed by the new chapter in life that she is experiencing. She is unsure of what she wants to do for her career and is battling with anxiety and depression. She is thinking about seeking therapy, but is intimidated by the process of starting, would love to connect with a community going through the same struggles, and needs to find a way where she can afford it.
Sitemap
Creating a sitemap helped me jump start the design process and organize how Lavendar’s website would be structured.
User Journey Map
Mapping Alyssa’s user journey revealed how helpful it would be for users to have access to order progress details.
Low-Fidelity Wireframes/Prototype
Usability Study Findings
I conducted monitored usability studies with five people between the ages of 25 and 65. Each person had a different background in experience with ordering food online and provided a variety of insights to help improve the Lavender Therapy App.
Round 1 Findings
Profile page needs to be easier to navigate to
The first page should be the Home Page, not a login page
Round 2 Findings
Colors need to be more accessible
Add a feature to the notification icon that tells you how many items you have in your cart
Mockups
Browse PAGE
Home Page
Mobile Mockup
Website MOCKUP
ACCESSIBILITY CONSIDERATIONS
A minimal layout with large text and buttons are ideal to allow the users to easily find the resources they need without feeling overwhelmed or distressed.
Colors need to be calming and accessible in order for users to easily see the screen elements
Takeaways
Impact
The impact that the Lavender Therapy app will have on society is giving those with minimal financial resources the ability to have access to mental health services and resources in a way that is comfortable and private to them.
What I learned
While designing Sammie’s Sandwich Website, I learned that the first ideas of the app are just the beginning of the design process. Usability studies and peer feedback kept improving the app during each iteration.
Next Steps
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Conduct more user research to determine any new areas of need.
Let’s Connect!
Thank you for your time reviewing my work on the Sammie’s Sandwich Website! If you have any questions regarding myself or my work, please feel free to reach out!