packaging portfolio
Holiday Beer Labels
Skills used were Concept + Design Development, Typography, Layout, Illustrations, Photography, and Packaging. Software used was Adobe Illustrator, Photoshop, InDesign, and Procreate.
This beer label project I did for DIRTT was a fun way to enjoy a ‘cold one’ while also meeting with clients and potential clients. With the intentions of spreading holiday cheer while also networking, this beer label with two different versions contain some points of why the DIRTT construction solution is a better alternative to conventional construction (hence, the hard hats and saws in the background pattern).
Initially, the idea was only to have one label designed but the concept developed into having a ‘Naughty’ version and a ‘Nice’ version where the Naughty beer was a stronger IPA, and the Nice beer was a lighter wheat beer.
The designs and verbiage included facts and information about DIRTT to mimic the layout of what would be on a real beer label. Creating these unique and custom beer labels were a great way to be remembered without the usual sales-y elevator pitch.
olive oil + spice labels
Skills used were Concept + Design Development, Typography, Layout, Illustrations, Photography, Packaging, Adobe InDesign and Adobe Photoshop
These olive oil and spice rub bottle labels were a customized project for some DIRTT client drop-offs. The in-house chef created these from scratch and bottled them to be labeled.
I decided to take a simple approach considering the bottles are relatively small and I wanted to avoid the design seeming cluttered. Using DIRTT secondary branding colors, the label splits into three parts; one that has the packaged date, the second with the product name, and the third with the DIRTT logo, a signature from the chef, and the listed ingredients.