TJ Vann Art branding

My vision…

Skills used were Concept + Design Development, Logo Design, Branding Colors, Branding Mock-Up

Art. Design. Photography. These are three creative outlets that define what TJ Vann Art is and how all three of them coexist under one umbrella.

As I started to develop my brand, I had a couple of ideas in mind to create an elegant logo with colors that exhibit my style. I wanted to build a brand that would be timeless and simple, yet fitting with my work.

The goal for my logo was to have a simple design that was either an emblem or a monogram. Even though my brand is named ‘TJ Vann Art,’ I wanted a more symbolic approach. So, I came up with the idea of merging my three initials to create an abstract, asymmetrical diamond shape symbol and anchored it with a clean border taking the shape of a square.

For the branding colors, I found inspiration in the colors of the portrait photographed by my friend looking out into the Swiss Alps. I already found myself instinctively gravitating towards somber hues in most of the work I was doing and continue to do today.