The product: A sandwich ordering website for users to order for pickup and delivery.

Project duration: March - April 2022

My role: UX designer designing an app for the Sammie’s website from conception to delivery.

My responsibilities: Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, and responsive web design.

Crowded Interface

An interface that is crowded with text, images and other design elements makes it harder to navigate through the website. Sammie’s website will focus on visuals to make the user flow simple and less overwhelming.

order tracking capabilities

Many user’s who order their food online prefer to see what the progress of their order is. From the moment the kitchen receives a customer’s order to when the delivery driver has picked it up from the restaurant is on their way, Sammie’s Website will have those viewing capabilities.

Inaccessible Color/font

Colors that are too light and fonts that are too hard to read. Sammie’s Website will meet accessible design guidelines to ensure everyone can use the website.

Sarah | “Time is limited and valuable, so when ordering food for my family it is important to track it on it’s way to my house”

Age: 40

Education: Multiple Master’s Degrees

Hometown: Chicagoland Area

Family: Husband and 2 kids

Occupation: Library Media Center Director

Sarah is a Library Media Center Director at a K-5 school. When she is at home spending time with her family, she likes to have meals be as streamlined and efficient as possible. So when she orders food online, it is important that she is able to see how long delivery will take as well as track the order’s trip to her house.

Home Page

The goal is to have a full overview of what is offered on the site and have it easy for the user to choose where they would like to navigate to next.

Order Page

For the Order page, the goal is to help the users get as much information as possible without needing to click to other pages.

Mobile Wireframes

Round 1 Findings

1. Cart page needs to be easier to navigate to

2. The first page should be the Home Page, not a login page

Round 2 Findings

1. Colors need to be more accessible

2. Add a feature to the cart icon that tells you how many items you have in your cart

The colors of the buttons were updated to be a darker orange to meet accessibility requirements.

Order overview page was simplified and condensed all onto one page to make the checkout process more efficient and less steps.

Impact

The website makes users feel like Sammie’s really strives to meet their needs. 

What I learned

While designing Sammie’s Sandwich Website, I learned that the first ideas of the app are just the beginning of the design process. Usability studies and peer feedback kept improving the app during each iteration.

Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.

Conduct more user research to determine any new areas of need.